It’s easy to say that a “Mic’d Up” video series does not fit your business style or is too challenging to create in your work environment. However, a mic’d up video social media series is still the exact content your Facebook, Instagram, or YouTube channel NEEDS!
What is a Mic’d Up video?
A Mic’d Up video is a video in which the subject has a microphone discreetly attached and is the focus of the camera shot. The microphone is worn usually in a louder or more active setting so the audio of the subject is heard. The noise of the surrounding is in the background. The “Mic’d Up” aspect comes in the sense that the subject is not typically recorded or heard in action. Viewers can be immersed into the actions of the subject as if they are next to them in the video.
5 reasons businesses should create Mic’d Up video:
- Immersive, Engaging Content – By “mic’ing up” one of your employees or business leaders, mic’d up videos create a more immersive experience for your audience. Whether you are showcasing a product or promoting a service, mic’ing a business representative creates a character than viewers can follow and identify with. This personifies your brand and demonstrates your services through a character that is favorable.
- More Natural, Candid Presentation – Mic’d Up videos give viewers a more authentic view of your subject. Structured, scripted content has the tendency to turn viewers away. The subjects are typically connecting everything to selling a product. Discreetly, Mic’d up videos communicate the benefits/features of your product like a salesperson in their natural environment. Here’s an example of a client who asked for a video advertisement promoting their product release, but I suggested a Mic’d Up video instead:
Mic’d Up Video: PSHS Economics Class – Product Release Promo
- Improved Video/Audio Quality – Social media videos recorded on smartphones have improved in quality due to better device cameras. However, any poor recording could cause users to stop watching videos or make the story harder to grasp. The Mic’d Up viewing experience seems higher quality due to the hyper-focus on the subject and the contrast between them and the background. You can achieve this effect even without expensive microphone or camera equipment.
- Easier to edit – Editors love when video and audio have highlights immediately present to them. The genre of Mic’d Up primarily uses highlights or segments of video where the subject is talking. Those moments are much easier to view in editors. The process of finding content and splicing it together is much easier when clear peaks of audio determine when the subject is speaking.
- Increased Reach – Viewers are attracted to main characters and subjects they can follow. Relating to the main character is easy for anyone to do, and in Mic’d Up videos, viewers can easily relate to the subject without knowing what is happening! This is most evident in the NFL Mic’d Up videos reaching millions of viewers! They might not even understand the rules of football! Your reach expands beyond your target audience when people can relate to the subject and not necessarily the action.
How mic’d up worked for me in K-12 Education Communications
At Poland Local School District in Poland, Ohio, I create Mic’d Up videos for the Poland Seminary High School Marching Band and athletic teams. Each video features a senior in their element, leading their teammates or friends in performance and fun. Have a look at the Marching Band series that increased interest/enrollment in the band program and had over 1,000 returning viewers weekly.
What if Mic’d Up videos aren’t possible?
Have a look at my article describing Sports Hype Videos and how they can have the same effect as Mic’d Up videos! They’re much easier to capture but slightly more challenging to edit. They’ll be sure to entertain audiences though.
Interested in trying a Mic’d Up Video for your business?
Offer your community an exclusive, behind-the-scenes glimpse into your business with Nico Ruggieri’s mic’d up video services in Youngstown, Ohio, Mahoning County. I would be so happy to help you promote your business in a unique and engaging way.
Summary
Creating mic’d up videos can be a powerful way for your business to reach and connect with your target audience. Mic’d up video can help to build brand awareness and drive more traffic to your website. They’re also great for making your business stand out. Fans will surely enjoy them and certainly feel immersed. Consider using mic’d up videos as part of your marketing strategy.
